How Tom D’Eri is Revolutionizing Employment for Individuals with Autism
The Business That’s Changing Lives
In today’s world, inclusivity in the workforce is more than just a buzzword—it’s a necessity. Yet, for individuals with autism, the employment landscape is often bleak, with an estimated 80% unemployment rate. Enter Tom D’Eri, co-founder of Rising Tide Car Wash, a business built on the belief that people with autism aren’t just capable employees—they’re exceptional ones.
D’Eri recently joined Heal Squad with Maria Menounos to discuss his book, The Power of Potential, and how he and his family created a thriving business that employs over 80 individuals with autism. But beyond just a car wash, their venture serves as a blueprint for businesses looking to tap into the untapped potential of neurodivergent individuals.
The Inspiration Behind Rising Tide Car Wash
The journey started when D’Eri’s brother, Andrew, who has autism, graduated high school. Like many families in similar situations, the question arose: What’s next? The lack of viable employment opportunities for Andrew was a wake-up call.
Rather than accepting the status quo, Tom and his father John decided to take matters into their own hands. They bought a struggling car wash in Parkland, Florida, and turned it into a social enterprise that proves businesses can thrive while making a meaningful impact.
How Autism Became a Superpower in Business
One of the most groundbreaking discoveries the D’Eri family made was that people with autism excel in structured, detail-oriented environments. At Rising Tide, employees follow streamlined systems that enhance efficiency, reduce errors, and create a positive customer experience.
In fact, what skeptics thought would be a challenge—employing individuals with autism in a customer-facing business—turned into a unique competitive advantage. Employees thrive in their roles because the work is clearly defined, and expectations are transparent, an approach that benefits all employees, neurotypical or not.
Breaking Down Misconceptions About Autism in the Workforce
When launching the business, Tom and his team faced pushback. Conventional wisdom suggested that people with autism would struggle in team-oriented roles or customer interactions. However, once structured training programs and clear communication guidelines were put in place, employees flourished.
One surprising finding? Employees with autism performed exceptionally well in sales and customer greeting roles. Since many are naturally inclined to follow scripts and guidelines, they consistently deliver a polished, professional experience—often outperforming their neurotypical counterparts in these areas.
Lessons for Business Owners: How to Create an Inclusive Workplace
For business owners intrigued by this model but unsure where to start, Tom shares actionable steps:
- Implement Objective Hiring Processes – Rather than relying on gut instinct, use structured interview questions and scenario-based tests to assess candidates fairly.
- Develop Clear Job Roles and Training Programs – Ambiguity in job descriptions leads to confusion. By clearly outlining tasks and expectations, employees—especially neurodivergent ones—can thrive.
- Adapt the Workplace for Different Strengths – Instead of forcing employees into rigid roles, identify individual strengths and position them accordingly.
- Rethink How You Handle Low Performers – Rather than firing employees who struggle, stand shoulder-to-shoulder with them and redesign systems to support their success.
A Business Model Worth Replicating
Since its inception, Rising Tide has expanded to multiple locations, servicing over 500,000 vehicles a year. Their success proves that hiring individuals with autism isn’t just ethical—it’s smart business.
Tom D’Eri’s vision extends beyond car washes. He believes virtually any business—from dry cleaners to delis to hair salons—can adopt similar models. The key? Throwing out conventional thinking and recognizing the value of neurodivergent employees.
Final Thoughts: A Win-Win for Businesses and Employees
The story of Rising Tide Car Wash is more than an inspiring tale—it’s a call to action. By rethinking traditional hiring and management practices, businesses can unlock new levels of efficiency, customer satisfaction, and employee engagement.
For those looking to take the first step toward a more inclusive workforce, The Power of Potential offers a blueprint for turning diversity into a business advantage.
To hear more from Tom D’Eri and gain deeper insights into inclusive hiring, listen to the full interview on Heal Squad with Maria Menounos.
For more healing and wellness tips, be sure to subscribe to the Heal Squad with Maria Menounos podcast via YouTube or Apple Podcasts.
