Aubrey Marcus on Ayahuasca, Human Optimization, and Living Your Best Life
Introduction
In a world obsessed with productivity, many of us define our worth by what we do rather than who we are. But what if the key to fulfillment isn’t in the doing, but in the being? That’s the philosophy of Aubrey Marcus, founder of Onnit, a lifestyle and fitness brand focused on human optimization. Marcus joined Heal Squad with Maria Menounos to share how we can unlock our full potential, embrace holistic living, and why practices like ayahuasca, breathwork, and cold exposure could transform our lives.
The Power of Being Over Doing
Marcus emphasizes the importance of shifting our focus from what we do to who we are. “Once I am that person, then everything I do effortlessly will flow naturally from my being,” he explains. Citing spiritual leaders like Ram Dass and Gandhi, he argues that their world-changing actions were a natural extension of their being rather than calculated efforts. By prioritizing being over doing, we allow life to unfold more effortlessly and authentically.
The Science and Spirituality of Ayahuasca
One of the more controversial yet compelling topics Marcus discusses is ayahuasca, a plant-based psychedelic traditionally used in South American spiritual ceremonies. Having experienced its effects 14 times, Marcus describes how it can be a tool for deep self-exploration, helping individuals face unresolved trauma, rewire their subconscious, and gain spiritual insights. However, he warns that it’s not for everyone. “You have to be ready. If you go in with fear and resistance, it will be challenging,” he cautions.
While research on psychedelics is still emerging, studies show that compounds like psilocybin and MDMA—also found in traditional plant medicines—can significantly reduce PTSD, depression, and anxiety. Marcus believes these experiences can offer transformative healing that years of talk therapy might not achieve.
A More Accessible Path to Transformation
For those hesitant about psychedelics, Marcus suggests alternative ways to access altered states of consciousness and self-discovery:
- Sensory Deprivation Tanks – Also known as float therapy, these tanks allow individuals to disconnect from external stimuli, promoting deep relaxation and introspection. “It’s a way to quiet the mind and explore inner consciousness without substances,” Marcus explains.
- Shamanic Breathwork – A guided breathing practice that can induce altered states similar to psychedelics. “Deep breathing activates suppressed emotions and allows for powerful healing,” he says.
- Ecstatic Dance – Free-form movement that helps release emotional blockages and reach flow states. “We judge how we move, even alone. But if we can let go, dance can be a transformative practice,” Marcus shares.
The Balance of Work, Play, and Recovery
Unlike traditional definitions of success that glorify relentless work, Marcus believes in balance. “I can grind for 16 hours straight when needed, but I also know when to completely unplug,” he says. Whether it’s meditation, sauna therapy, or celebrating his 40th birthday in a way that honors joy, he preaches the importance of integrating work, rest, and play for long-term well-being.
Finding Your Tribe: The Fit for Service Fellowship
Beyond personal growth, Marcus emphasizes the importance of community. His Fit for Service Fellowship is designed to bring together individuals committed to self-improvement through shared experiences like breathwork, cold plunges, and group discussions. “Nothing has ever felt like enough—until this,” Marcus says of the program’s impact.
The Takeaway: Prioritize Being Over Doing
In a society that constantly pushes for more, Marcus challenges us to reconsider our priorities. Rather than asking, “What am I accomplishing?” we should be asking, “Who am I becoming?” Whether through mindfulness, movement, or plant medicine, his philosophy encourages us to embrace holistic healing and unlock our full potential.
For more healing and wellness tips, be sure to subscribe to the Heal Squad with Maria Menounos podcast via YouTube or Apple Podcasts.
